Steps To Going Mobile

What Is Your Business Doing To Go Mobile In 2012?

By: Jim Brocken

If your business is not taking steps right now to be Mobile Internet friendly in 2012, you will lose business to competitors who are. It’s simple like that. However, most small business owners don’t even know where to begin and are being confused and miss-lead by the mobile industry itself.

These Are Our Steps To A Successful Mobile Internet Web Presence.

1. Make certain that your information is correct not only with Google, but, all over the internet (not even including your own website). This is especially true if you want to be found on an Android Phone / Network! In 2010, Google CEO Eric Schmidt said “Google will now consider mobile first in all future endeavors.” This is evidenced by Android advances, and strong emphasis local mobile solutions like Places and Adwords Express. So, it’s fundamentally important to make sure your information is 100% on the major search engines. And if it’s not, you need to take action now!

2. Make sure you are constantly updating your information all over the internet to boost your local mobile search rankings. To Quote Google – “Establish a strong, accurate presence on the web. Google improves search results by aggregating information about your business from all over the web. Make sure information about your business on third-party sites is accurate, and try to contact the respective site directly to correct any inaccurate information.” Nothing more needs to be said about this.

3. Make sure you have an iron clad Review System in place that encourages your customers to write reviews. To quote Google again – “Encourage customers to review your business by clicking Write a review on the Place Page.” Encourage customers to check back often for events and specials. We all know ‘’word of mouth” referrals are the best. And the internet is now the largest word of mouth system on the planet.

4. Implement a Short Message System (SMS). By implementing an SMS system, you can communicate with your customers almost instantaneously using Text Messages to their phones. This is highly effective for providing offers, event promotion and build a customer loyalty program. Just a few facts; unlike a computer, most people have their phones with them 24/7. That is why over 90% of all text messages get open and read within minutes of their arrival.

5. Now comes the tricky part. Do you really need a Mobile Website or Mobile Application? Honestly, what good is a Mobile Website if no one can find it? And what good is an Application unless your are willing to spend a lot of time and money to promote it for downloading? In our opinion, the best solution is to equip your existing website with switching so when a smart phone or tablet hits your site, it automatically converts it to the appropriate platform. Fusion 7 Design can help you accomplish this using your existing site or creating an entire new web presence that accomplishes everything necessary for both organic internet as well as mobile.

Once these basic steps have been completed, you can then begin to implement advertising and marketing programs that both pull and push traffic to your business. The most important part of the process is being found with accurate and fresh information on as many places possible.

For more information on Internet Marketing or Mobile Marketing go to: www.Fusion7Design.com or click here: Fusion 7 Design

Short Message Service

By: Jim Brocken

The Many Benefits Of SMS

SMS (Short Message Service) is relatively new but is growing at an alarming rate. It is estimated that over 90% of Text Messages are opened within minutes of their arrival to the user. This is great news for any business that wants to stay in-front of their customers that are using smart phones.

SMS services enable you to communicate with your customers, colleagues, employees, suppliers, affiliates and others by sending and receiving bulk text messages via a Software Messaging Platform.

SMS messaging campaigns are the most familiar form of mobile marketing. With SMS messaging campaigns a mobile phone user is directed to send a distinct text-message Keyword and a pre-defined 5-digit or 6-digit destination number known as a 'Short Code'. After a user does this, the Mobile Marketing text message campaign is initiated by allowing you to send offers and other communication to the user.

Potential Of SMS Marketing:

SMS messaging campaign for your brand with very little effort needed on your part. We constantly strive to create unique SMS text message campaigns and would love to hear some of your ideas. Below are just some.

Consider the possibilities! Text to your customers Coupons, Special Events and Offers. Build a customer Loyalty Plan. Announce New Locations, Hours and Create a Fan Club. The possibilities are endless and the ROI is much higher than traditional advertising due to reduced costs (No Print Ads).

Very few inventions have become a closer part of our daily lives than the newer mobile technologies. A nd because mobile phones are such a personal part of our world, mobile marketing has the potential to create a uniquely powerful impact now and well into the future.

For more information on SMS, Internet Marketing or Mobile Marketing go to: www.Fusion7Design.com or click here: Fusion 7 Design

Blogging For Business

By: Jim Brocken

How Can A Professional Blog Help Your Business?

Business Blogs are another tool that will help you communicate with your customers, potential new customers and employees to share knowledge and expertise. They can also be used for announcements, press releases and articles.

Business blogs are sweeping the business community. Blogs are an excellent method to share a company's expertise, build additional web traffic, and connect with potential customers.

What does Blogging Provide to Small Business?

• Blog software is easy to use. Simply write your thoughts, link to resources and publish to your blog, all at the push of a few buttons.
• Blogging is a low-cost alternative to having a web presence. For small business owners without the time to learn web HTML or the money to hire a designer/developer, Blogging offers an inexpensive method to get your company's name out on the Internet.
• Updating the weblog is a much quicker process than contacting a web designer with changes or doing the coding and uploading yourself.
• Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. A powerful benefit for consultants and knowledge workers.

Now, having said all of that, the truth is, Blogging is still time consuming, requires excellent writing skills and even though there is no need to understand HTML and other coding, there are still certain levels of expertise that is require to be a successful ‘Blogger’.

Fusion 7 Design believes that a good Blog is necessary to support your overall Internet Marketing Efforts. We can help you create, design, write fresh regular content and market your blog in concert with your other Internet Marketing efforts.

For more information on Blogging, Internet Marketing or Mobile Marketing go to: www.Fusion7Design.com or click here: Fusion 7 Design

Using QR Codes

By: Jim Brocken

QR Is A "SNAP"

You don’t have to be a business owner in order to benefit from the emerging QR code technology. However, if you are a businessperson, it is an incredibly versatile and cost effective technology that is available to you. Thanks to Mobile Technology exploding, a wave of acceptance is rapidly becoming part of the world as more people are becoming aware of its many uses. Ordinary people can generate a QR Codes and get other people or customers to go to your website, blogs, coupons, offers, business social media profile, product pages, articles, media sites, your own personal Facebook or other online social networking sites, among others.

For More Information and Video on QR Codes go to click here: Fusion 7 Design - QR Codes.